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nationalmortgagenews. com > news > 2026s-top-producers-numbers-100-51

2026's Top Producers: numbers 100-51

4+ day, 18+ hour ago  (342+ words) Check out the next set of names in the 28th edition of National Mortgage News' Top Producers survey, including on how they approach purchase business....

National Mortgage News
nationalmortgagenews. com > news > how-the-best-mortgage-companies-choose-vendors

How the Best Mortgage Companies choose vendors

1+ mon, 4+ week ago  (646+ words) An analysis of some of the vendors that companies in the 2026 ranking of the Best Companies Work For with have a mix of common business partners like ICE Mortgage Tech and Fannie Mae, but less well-known companies, and there's a…...

National Mortgage News
nationalmortgagenews. com > news > trigger-lead-limits-push-lenders-toward-new-marketing

Trigger lead limits push lenders toward new marketing

1+ mon, 4+ week ago  (593+ words) With trigger leads exiting the scene, mortgage originators are seeking new ways to improve their consumer marketing. Industry groups and companies are stepping in to fill the gaps left as traditional training programs have disappeared with downsizing. "The companies used…...

National Mortgage News
nationalmortgagenews. com > news > lenders-rethink-outreach-as-trigger-leads-face-limits

Lenders rethink outreach as trigger leads face limits

2+ mon, 23+ hour ago  (849+ words) Mortgage originators are divided on the marketing value of trigger leads. Even some who use them told National Mortgage News in industry research that they question the tactic's impact. But regardless of where they stand, many expect to adjust their…...

National Mortgage News
nationalmortgagenews. com > opinion > why-buying-leads-is-killing-your-mortgage-business

Why buying leads is killing your mortgage business

3+ mon, 5+ day ago  (1013+ words) Let me be blunt: if you're still dumping money into digital lead generation and wondering why your conversion rates are dismal, you're fighting the wrong battle. And before you roll your eyes at yet another article romanticizing the human touch,…...

National Mortgage News
nationalmortgagenews. com > news > amerisave-countersues-ringcentral-in-high-stakes-tech-fight

Amerisave, Ring Central clash in mortgage tech lawsuits

5+ mon, 1+ day ago  (564+ words) A major cloud vendor is suing Amerisave Mortgage for nonpayment, a lawsuit the lender has countered by claiming the vendor's solutions didn't work. The publicly traded Ringcentral sued the Atlanta-based direct-to-consumer shop in October, with damages filed under seal to…...

National Mortgage News
nationalmortgagenews. com > opinion > should-lenders-hedge-mortgage-servicing-rights

Mortgage firms split on MSR hedging strategies

5+ mon, 3+ week ago  (1094+ words) Third quarter earnings are in for the residential mortgage industry and the results show both challenges and opportunities in a volatile interest rate market. The rally in the Treasury market has made selling loans into the secondary market more attractive…...

National Mortgage News
nationalmortgagenews. com > news > a-new-experience-designed-for-todays-mortgage-industry-execs

A new experience, designed for today's mortgage industry execs

5+ mon, 4+ week ago  (258+ words) Next week, we'll be introducing the redesigned National Mortgage News home page, a transformation inspired by how today's mortgage industry professionals learn, connect, and grow. Our goal was simple: to make it easier for you to access everything National Mortgage…...

National Mortgage News
nationalmortgagenews. com > list > from-doge-cut-to-mortgage-broker-one-mans-story

How a DOGE-cut employee became a full-time mortgage broker

9+ mon, 2+ week ago  (434+ words) Ryan Alexander was on a cruise with his family when he received news he already felt in his bones was coming: the Department of Government Efficiency cut the project he was working on via his consultancy firm. He was officially…...

National Mortgage News
nationalmortgagenews. com > news > retail-vs-wholesale-mortgage-tensions-resurface

Mortgage broker-retail friction returns to spotlight

10+ mon, 3+ day ago  (1363+ words) Concerns over channel conflict in mortgage lending " particularly between wholesale and retail operations " are resurfacing as brokers reclaim a growing share of originations. Tension can arise when wholesale lenders also operate retail arms, potentially putting them in direct competition with…...