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Campaign Brief Nz

Campaign Brief NZ Dogs are loveable companions, but when it comes to food, they’re master manipulators. Recognising this, PEDIGREE and C… Register for Free and receive the Campaign Brief Daily Bulletin. Type your email address in the space below. This is the first work from new agency True following a competitive pitch

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  • Aug 18, 2026earliest in window
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News


campaignbrief.co.nz > 09/14/2026 > tsb-targets-home-buyers-in-second-phase-of-its-how-we-money-brand-platform-via-ys

TSB targets home buyers in second phase of ‘It’s How We Money’ brand platform via YS.

16+ hour, 46+ min ago   (262+ words) Campaign Brief NZ Following the launch of TSB’s new brand platform, TSB has launched the next chapter in the campaign via YS., offering reassurance to home buyers with the help of a TSB home loan partner. Again directed by GoodOil’s…...


campaignbrief.co.nz > 09/14/2026 > the-new-wave-contagion

The New Wave ~ Contagion

17+ hour, 34+ min ago   (805+ words) 1. Give us the elevator pitch – who are you and what do you do? Contagion is one of New Zealand’s few genuinely integrated agencies, bringing strategy, creative, media and digital together under one roof. We’ve always believed clients get better outcomes…...


campaignbrief.co.nz > 09/02/2026 > one-new-zealand-wants-kiwis-to-pick-up-the-phone-in-new-misinterpreted-campaign-via-mccann

One New Zealand wants Kiwis to pick up the phone in new ‘Misinterpreted’ campaign via McCann

1+ week, 5+ day ago   (262+ words) Faced with changing social norms and generational divides – with research showing 25% aged 18-34 never answer the phone, 70% prefer text, and 81% feel anxious about calling – McCann took the opportunity to invite Kiwis to rediscover the value of a traditional phone call. The…...


campaignbrief.co.nz > 09/02/2026 > the-new-wave-crave

The New Wave ~ Crave – Campaign Brief NZ

1+ week, 5+ day ago   (275+ words) Give us the elevator pitch – who are you and what do you do? We’re a creative agency that moves people by making things that matter. We help clients uncover the why at the heart of their business, then use creativity…...


campaignbrief.co.nz > 08/25/2026 > snowplanets-solar-powered-snow-shines-a-light-on-sunergise-in-new-billboard-campaign

Snowplanet’s solar-powered snow shines a light on Sunergise in new billboard campaign

2+ week, 6+ day ago   (196+ words) The billboards carry the message: Snowplanet. Now with solar powder. The line puts a playful alpine twist on “solar power”, highlighting the role sunshine now plays in keeping Snowplanet’s famous indoor snow slopes skiable throughout the year. Positioned to reach…...


campaignbrief.co.nz > 08/19/2026 > oceania-struts-onto-screens-celebrating-the-freedom-of-retirement-living-via-pitchblack

Oceania struts onto screens celebrating the freedom of retirement living via Pitchblack

3+ week, 5+ day ago   (206+ words) The campaign follows a retiree “Morrie” as he strolls through an Oceania village, enjoying the freedom that comes with having fewer household chores and more time to spend as he chooses. He lives life on his own terms, dawdling with…...