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Campaign Brief NZ Dogs are loveable companions, but when it comes to food, they’re master manipulators. Recognising this, PEDIGREE and C… Register for Free and receive the Campaign Brief Daily Bulletin. Type your email address in the space below. This is the first work from new agency True following a competitive pitch
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PHD Aotearoa strengthens senior team with three key appointments
4+ day, 13+ hour ago (259+ words) The appointments reflect the agency’s future-focused offering and reinforce its reputation for combining strategic expertise, intelligence and client partnership to drive growth for many of New Zealand’s leading brands. Returning to PHD Aotearoa as Head of Digital Enablement, Wilson will…...
GWM Ora Invites Aussies and Kiwis to ‘Live a Little mORA’ in Playful New Brand Push via Thinkerbell
1+ week, 5+ day ago (294+ words) Campaign Brief NZ GWM has launched a new brand platform via Thinkerbell for its all-electric GWM Ora range, led by the GWM Ora 5 SUV, inviting drivers to embrace their inner free spirit and ‘Live a Little mORA’. Built on the…...
Hemisphere celebrates 30 years with Suzuki: Three decades of car-azy thinking
2+ week, 4+ day ago (198+ words) Over those years, the automotive market has changed, media has changed, and so has the way people buy cars. Throughout that time, the partnership has covered many vehicle launches, developed quite a few retail campaigns and built the foundation for…...
Genesis unifies three brands under new ‘Life At Full Power’ platform via Bastion Aotearoa
3+ week, 4+ day ago (327+ words) The multi-year transformation challenged Bastion to create a complete brand ecosystem capable of uniting customers, employees and stakeholders behind a single vision for New Zealand’s energy future. At the heart of the transformation is the refreshed Genesis brand platform, Life…...